Petit Bateau

When you purchase a Sergent Major franchise, you receive a guaranteed €13,500 subsidy to start your store (equipment and advertising). Get a business plan.

Heritage and expertise proven by time

Petit Bateau is a French knitwear house with over 130 years of history, founded in 1893 in Troyes. Over the decades, we have honed our impeccable production quality: today, 85% of our products are made in our own factories in France, Morocco, and Tunisia, and each garment undergoes over 19 quality control stages.

При покупке франшизы Petit Bateau действует гарантированная субсидия 13 500 € на запуск вашего магазина (оборудование + реклама). Получите бизнес-план

About the brand
Country:

France, Troyes

Year of foundation:

1893

Age group:

0-14 years

Our philosophy:

Our philosophy is simple and unwavering: we don't create momentary trends, but rather wardrobes that are worn, passed down, and used season after season.

This is more than just text on a website – it is a sustainable business model built on reputation and consumer trust around the world.

Balanced assortment and conscious consumption

We offer our partners a perfectly balanced collection structure that guarantees stable sales: 50% basic items (Essentials), 30% trendy seasonal items (Fashion), and 20% cult best-selling styles (Permanents & Iconics).

Our core audience is children (85% of turnover, with a clear division into the Baby and Kids categories) and adults (14%), allowing us to open stores with a broad customer base. At the same time, we invest in the future: we use organic cotton, recycled materials, water-saving technologies, and are certified by STANDARD 100 by OEKO-TEX®.

Product durability is our primary response to environmental challenges and a key advantage for customers who value quality.

Global presence and a ready-made business tool

Today, Petit Bateau is a powerful international player, represented in 47 markets worldwide through a network of 400 of its own stores and more than 5,000 multi-brand outlets in prime locations – from Paris and London to Dubai, Tokyo and Seoul.

For a franchise partner, this means collaborating with a recognizable brand with a ready-made, well-established retail concept (street retail, shopping malls, department stores).

You get not just a product, but a complete business system built on premium quality, environmental responsibility, and the unwavering love of millions of families around the world.

Мы ищем амбициозных партнеров, готовых стать частью этой истории.